Mining Gold: Taking Control of Your Metadata

Mining Gold: Taking Control of Your Metadata

By David Kudler
Admit it: when you read the word metadata, your eyes glaze over.
But to an indie author/publisher, metadata is probably the most important part of your book — aside from the book itself, of course.
Let’s talk about what metadata actually is, and how you can use it.
What is Metadata?
As a publisher, when you think of an online store, you’re probably thinking of the goods on sale there: the books, in all their various formats. You’re thinking of warehouses (virtual and physical), shipments (ditto), and (yay!) payments.
But actually, that’s not what an online store is — not primarily.
What a site like Amazon or BarnesandNoble.com or Apple’s iBooks Store actually is… is a search engine. Just like Google or (for the few of you who use it) Bing, an online store is a way for customers to search for and buy something. Certainly, it should be good at helping them find

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