Trapped in the Fire and Fury of the World’s Greatest Book Launch

Trapped in the Fire and Fury of the World’s Greatest Book Launch

Like you, I’ve been trapped in what seems like a book marketing fantasy gone mad.
Look, I’ve been publishing and marketing books for a long time, and enjoy watching the really big book launches that still dot the cultural calendar.
Politicians launching much-awaited books like Bill Clinton’s 1000 +page My Life was a pretty big deal. Every book launch by Tim Ferris uses tactics no one else has seen. Guy Kawasaki has conducted numerous launches for his best selling books over the years, grabbing publicity with a remarkable series of innovative efforts.
Even on a smaller, indie-author scale, we see book launches that succeed because they manage to get some media attention for the book, for the author, or for the ideas being presented.
Attention: that’s what marketing is all about in the end.
How to get it, how much of it you can get, and how to direct it to your book.
That’s why this

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